Cookie Policy

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1. Introduction

This Cookie Policy explains how QualityApp Limited (“we”, “us”, “our”) uses cookies and similar tracking technologies on our website at https://www.qualityapp.com/ (the “Website”). It applies to visitors from the UK, EU and elsewhere. By continuing to use our Website, you agree to the placement of cookies as described below. If you do not agree, please adjust your browser settings or avoid using the Website.

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2. What are cookies?

Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website. They help the website recognise your device, remember your preferences, measure how you use the site and personalise your experience.

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3. Why we use cookies

We use cookies and similar technologies for several reasons:

• - To enable you to navigate our Website and use essential features (“strictly necessary” cookies).
  
  • - To analyse how you use our Website (via Google Analytics) so we can improve performance, understand user behaviour and optimise our site.
• - To enable marketing, remarketing or lead‑generation activities (e.g., via HubSpot and other third‑party services).
• - To collect user‑feedback or session behaviour (via Hotjar) to help us improve our product and Website.

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4. Cookie categories

Here is a general breakdown of the types of cookies we may use:

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5. Third‑party cookies

We work with third‑party service providers who may place their own cookies or other tracking technologies on your device when you use our Website (or when you click links to their sites). For example:

HubSpot: for CRM, marketing automation and lead‑generation tracking

Google Analytics: for visitor analytics and site‑usage measurement

Hotjar: for session recording, heat‑maps and user feedback

We do not control all of these cookies. You should check the relevant third‑party’s website for more information about their cookies and how to opt‑out.

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6. Your consent and how to control cookies

Under the UK’s Privacy and Electronic Communications Regulations (PECR) and the UK General Data Protection Regulation (UK GDPR), as well as applicable EU laws, we are required to obtain your prior, informed, and freely given consent before placing cookies that are not strictly necessary for the functioning of this Website.

When you first visit our Website, you are presented with a cookie banner that offers the option to “Accept All Cookies.” If you do not click “Accept All”, no non-essential cookies (such as analytics or marketing cookies) will be placed on your device.

In this way, we treat inaction (not clicking "Accept") as a refusal of consent for non-essential cookies. This ensures that the Website remains fully accessible and functional using only the essential cookies required for core operation and security.

You can also manage cookies at any time via your browser settings. Most browsers allow you to:

- Block all cookies

- Delete existing cookies

- Receive alerts before cookies are set

Please be aware that restricting certain types of cookies may affect how some parts of the Website function.

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7. How long do cookies last?

Cookies may be “session cookies” (deleted when you close your browser) or “persistent cookies” (remain on your device for a period). The duration varies depending on the cookie. For example, Google Analytics _ga cookie is often valid for 2 years. You should refer to the third‑party cookie provider’s documentation for specifics.

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8. Changes to this Cookie Policy

We may change this Cookie Policy from time to time (for example as we add new services or tracking tools). The “Last updated” date at the top will reflect when changes were made. We encourage you to review this policy periodically.

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9. Where you can find more information

If you’d like more information on cookies, how to manage them or withdraw consent, you can visit:

- Your browser or device settings for how to manage cookies.

- If you have any questions about our use of cookies, please contact us: hello[at]quality.app

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